New Image, New Future | Huaye Group's Brand Image Has Been Upgraded!

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The world is constantly changing.

And we are always keeping pace with the times.

Summer of 2021

Huaye Group's image has been completely refreshed.

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Against the backdrop of the implementation of a series of national strategies, such as "carbon peaking, carbon neutrality" and the transformation of old and new growth drivers, Huaye Group is committed to driving industrial transformation and upgrading through innovation, continuously building core competitiveness, and serving national strategic needs.

The environmental protection industry has created the "Lublan Technology" brand, driven by technological and environmental protection service innovation, to help achieve carbon neutrality and is committed to becoming a leading comprehensive service provider of low-carbon economy environmental protection industrial parks in China. Huaye's environmental protection industry aims to achieve listing by 2025 and to build 10 large-scale low-carbon economy environmental protection industrial parks nationwide by 2030. The real estate industry focuses on high-specification cultural residences and commercial office spaces, contributing to regional urban renewal and urbanization construction, and acting as a high-quality integrated service provider of "real estate + services"; the agricultural industry expands leisure agricultural tourism projects; and the financial industry supports the group's industrial development, adhering to the inclusiveness of supporting the development of small and micro enterprises.

In the course of Huaye's development, the corporate culture with Huaye's characteristics has always played an important role. Faced with the intertwined strategic opportunities and competitive challenges, and in accordance with the new needs of strategic layout in the near future, Huaye Group has sorted out and reshaped its corporate culture philosophy system.

Huaye Group's vision is to become an innovative and comprehensive group enterprise with outstanding core industrial competitiveness. This is a demonstration of Huaye's scale, the driving force and source of continuous efforts by Huaye people, and it points the way for Huaye's strategic development.

Huaye Group's mission is to lead industrial progress and create greater value. This reflects Huaye Group's ultimate responsibility.

Huaye Group's values are practicality, efficiency, struggle, and innovation. This is the style and team spirit of Huaye people in their work and life, and it is also an encouragement and requirement for every Huaye person.

The upgrading and reshaping of the group's cultural philosophy highlights the new connotation of Huaye culture.

A logo often represents a brand's philosophy, propositions, and viewpoints. With the group's deep cultivation and growth in various industrial fields, the brand connotation of Huaye Group has also become increasingly rich. In 2021, Huaye Group's logo was upgraded and the VI 2.0 system was officially launched, refreshing the overall image.

This logo upgrade uses and optimizes the design of the character "业" (ye, meaning "industry"), which is both a continuation and an innovation facing the times. The new logo uses red, with elegant and vibrant Chinese characters, using a more modern and rich design language to convey the core ideas and further convey Huaye's profound and perfect temperament. The four "branches" extending upwards represent Huaye Group's four major industries: environmental protection, real estate, agriculture, and finance, outlining Huaye's business framework; the overall momentum reflects Huaye's commitment to leading industrial progress and creating greater value, and also symbolizes Huaye's prosperous business for a hundred years. The character "业" finally integrates with the outside world, expressing Huaye Group's commitment to open cooperation and a more international vision.