Sohu.com | Liu Jiayi, Secretary of the Shandong Provincial Committee of the CPC, visits and guides Zhengshantang Junan Tea Plantation Base in Shandong Province

　　On June 1, Liu Jiaoyi, Secretary of the Provincial Party Committee, led a provincial team to observe and guide the Tea Creek Valley Rural Comprehensive Development Project and the development of Shandong Zhengshantang Tea Industry at the Shandong Zhengshantang Junan Tea Plantation Base, as part of a provincial meeting promoting rural revitalization and poverty alleviation.

　　After listening to Junan County's presentation on the overall planning of the Tea Creek Valley Rural Comprehensive Development Project, Liu Jiaoyi heard reports from Zhang Sailin, executive director of Fujian Zhengshantang Tea Industry Co., Ltd., and Chen Cuixia, general manager of Shandong Zhengshantang Tea Industry Co., Ltd., Shandong Zhengshantang Agricultural Science and Technology Co., Ltd., and Linyi Wanqing Tea Industry Co., Ltd., on the companies' development, the construction of the Junan organic tea base, and the development of the Wanqing and Qiruhong brands. Liu Jiaoyi affirmed and praised Shandong Zhengshantang Tea Industry's approach in recent years, collaborating with Fujian Zhengshantang Tea Industry, upholding the mission of "enriching farmers and greening mountains with tea," leveraging the cultural advantages of being the "first town for southern tea cultivation in the north" and the ecological advantages of the Yimeng region, to strongly develop high-quality organic tea and establish the Wanqing and Qiruhong brands. He pointed out that China has a long history of tea planting and tea culture, and it is necessary to fully utilize and carefully protect these historical and cultural resources, develop the ecological tea industry, leverage brand value to activate resource elements, and transform resource advantages into economic advantages. At the same time, he encouraged Shandong Zhengshantang Tea Industry to play a positive role in promoting the construction of the Tea Creek Valley Rural Comprehensive Development Project and the province's rural revitalization and poverty alleviation efforts.

　　At the Shandong Zhengshantang Junan Tea Plantation Base, Liu Jiaoyi also had cordial conversations with workers picking tea and working in the fields, learning in detail about tea picking techniques, organic tea garden management, etc., and frequently discussed with accompanying personnel, offering valuable suggestions for the management and construction of the organic tea garden base.

　　Shandong Zhengshantang Tea Industry Co., Ltd. is a wholly-owned subsidiary of Shandong Huaye Investment Group Co., Ltd. (referred to as "Huaye Group"). In 2016, it began in-depth cooperation with Fujian Zhengshantang Tea Industry Co., Ltd., mainly engaged in tea production, research and development, planting, and tea industrialization operations. It currently has over 1,000 mu of organic tea gardens in Junan and Yinan, and fully automated green tea and black tea production lines, and has created two high-end northern tea brands: Wanqing and Qiruhong.

　　Currently, the company has established a complete tea planting, production processing, and sales promotion system. Wanqing brand image advertisements have been aired on nine channels of CCTV. The Wanqing brand has become a strategic partner of the China Supercar Championship and a well-known Chinese brand, and has also launched comprehensive cooperation with the fast-drinking brand "Shanzhu Tea." In the next five years, the company plans to build Shandong's largest asexual cutting nursery base, aiming to build an integrated three-dimensional ecological agriculture circle and a tea-tourism-culture integrated demonstration base in the north of the Yangtze River, leading the new heights of northern Chinese tea with the attitude of an innovative pioneer, promoting agricultural transformation and upgrading, and contributing to the construction of green mountains and rivers in our motherland.