Langya News Network | The "South Tea North Introduction" China North Tea Industry Seminar and the establishment ceremony of Wanqing National Operation Center were grandly held

　　On October 19th, the "Pioneering Innovation, Green Sharing" - "Southern Tea, Northern Introduction" China Northern Tea Industry Symposium and Wanqing National Operations Center Establishment Ceremony was grandly held in Jinan, marking a new chapter for Shandong Zhengshantang Tea Industry and Wanqing in taking root in Quancheng, expanding nationwide, and leading a new era for Northern tea.

　　Liu Jian, Member of the State Council and former Vice-Director of the State Council Poverty Alleviation and Development Leading Group and former Vice-Minister of the Ministry of Agriculture; Wang Zhiguo, former Vice-Chairman of the All-China Federation of Industry and Commerce; Li Bo, Vice-Chairman of the Trade Union of the Central Publicity Department's Urban-Rural Coordination Research and Development Center; Wang Yu'an, former Vice-Governor of Shandong Province and founding president of the Shandong Tea Culture Association; Qin Weiqiang, member of the Party group and vice-chairman of the Shandong Association for Science and Technology, and team leader of the Shandong Provincial Rural Revitalization Service Team stationed in Junan; Yang Zuki, former president of China (Fujian) Foreign Trade Center Group, former executive vice president of the Cross-Strait Tea Industry Exchange Association, and president of the Fujian Tea Industry Association; Chen Ruizeng, former chairman of Fujian China Travel Group and executive vice president of the Cross-Strait Tea Industry Exchange Association; Hou Guoyun, president of the Shandong Tea Culture Association; Zhang Xiaohong, wife of tea master Zhang Tianfu and "China Narcissus Tea Queen"; Wang Zhaowu, former director of Shandong Provincial Supply and Marketing Cooperative and expert of the expert group of the Shandong Tea Culture Association; Song Jifeng, former director of Shandong Provincial Water Resources Department and expert of the expert group of the Shandong Tea Culture Association; Zhou Zhansheng, former vice-director of Shandong Provincial Department of Agriculture and expert of the expert group of the Shandong Tea Culture Association; Zhai Fuqun, director of Huaiyin District Commerce Bureau, Jinan; Chen Shiwei, president of Jinan Taiwan Business Association and director of Taiwan Champion Tea King Craft Association; Mo Fengling, standing committee member of Linyi Municipal People's Congress and vice president of the Municipal Charity Federation; Ding Libin, director of Linyi Municipal Rural Economic Management Office; Bi Caihong, deputy director of the Fruit and Tea Center of Linyi Municipal Agriculture and Rural Bureau and chief expert of the municipal tea innovation team; Zhao Yiqian, vice chairman and member of the Party group of Junan County Political Consultative Conference; Sun Yunxue, director of Wanghailou Forest Farm, Junan County; Yan Jiajie, director of Junan County Agriculture and Rural Bureau; Zhang Chuanchao, secretary of the Party committee of Zhubian Town, Junan County; Weng Huarong, Wanqing white tea consultant, inheritor of Fuding white tea intangible cultural heritage, and former appraiser of Fuding Tea Bureau; Weng Wenwen, Fuding official World Expo white tea fairy; Guo Suzhen, chairman of Jinan Guangyou Group; Yu Zhimin, general manager of Jinan Guangyou Group; Lin Yin, general manager of Fujian Zhengshantang Tea Co., Ltd.; Zheng Qianyi, chairman of Fujian Qigu Zhi Tea Co., Ltd.; Qian Xiaogang, deputy general manager of Shandong Yuanzheng Tea Co., Ltd.; Meng Linggui, chairman and president of Shandong Huaye Investment Group Co., Ltd.; Zhang Lujun, executive president of Shandong Huaye Investment Group Co., Ltd.; Wu Tongzhang, director of the board office of Shandong Huaye Investment Group Co., Ltd.; Chen Cuixia, general manager of Shandong Zhengshantang Tea Co., Ltd.; members of the provincial Junan rural revitalization service team; experts and professors from various industry-academia-research cooperation institutions; dealers of Shandong Zhengshantang Tea, Wanqing Tea and cooperative enterprises; representatives from CCTV and Green City Testing; and more than 300 people attended the event.

　　Witnessing Prosperity, Wanqing National Operations Center Grand Ribbon-Cutting Ceremony

　　In the morning, the ribbon-cutting ceremony for the Wanqing National Operations Center was held at the Wanqing National Operations Center in Jinan Guangyou Tea City. Wang Yu'an, Hou Guoyun, Qin Weiqiang, Ding Libin, Sun Yunxue, Chen Shiwei, Zhang Xiaohong, Lin Yin, Guo Suzhen, and Meng Linggui cut the ribbon for the establishment of the Wanqing National Operations Center.

　　Brilliant Unveiling, "Southern Tea, Northern Introduction" China Northern Tea Industry Symposium Grandly Held

　　"Southern Tea, Northern Introduction" is a great project of significant strategic importance in the history of the development of Northern tea in China. After more than 60 years of efforts, Shandong has become a well-deserved "Northern tea" base camp. Entering a new era, "Northern tea" has many new opportunities in its development, but also faces many new challenges.

　　To review the journey of "Southern Tea, Northern Introduction," inherit the spirit of "Southern Tea, Northern Introduction," and jointly discuss the revitalization strategies for the Northern tea industry in the new era and new environment, the "Southern Tea, Northern Introduction" China Northern Tea Industry Symposium was held to discuss the development path of China's Northern tea industry. The symposium was chaired by Hou Guoyun.

　　At the symposium, leaders, guests, and experts exchanged experiences and discussions on the revitalization of Northern tea in the new era after "Southern Tea, Northern Introduction," and how Chinese Northern tea should develop. They put forward many pertinent and detailed suggestions, and offered innovative and constructive opinions on the strategic decomposition, strategic measures, and implementation steps for the revitalization of Chinese Northern tea, providing decision-making references for the next round of leapfrog development of the Chinese Northern tea industry. The meeting also preliminarily formed a mechanism for establishing and improving the "Southern Tea, Northern Introduction" Northern tea industry forum, providing a higher-level exchange platform for inheriting the spirit of "Southern Tea, Northern Introduction" and accelerating technological innovation. It played a positive role in promoting tea industry cultural exchange, empowering Northern tea innovation, and stimulating the vitality of industrial cultural development. The meeting achieved its expected results.

　　Wanqing National Operations Center Establishment Ceremony

　　The Wanqing National Operations Center establishment ceremony kicked off with the whole audience standing up and singing the patriotic song "Me and My Motherland".

　　At the Wanqing National Operations Center establishment ceremony, Liu Jian, Wang Zhiguo, Chen Ruizeng, Sun Yunxue, and Chen Cuixia delivered speeches. In his speech, Liu Jian talked about the cultural connotation of "harmony, respect, purity, and integrity" in tea culture, and pointed out the primary role of researching tea culture in promoting the revitalization of Northern tea. Wang Zhiguo pointed out that Shandong Zhengshantang and Wanqing Tea Industry, as private enterprises, initiated this event, which is a positive reflection of the implementation of the central government's call to strengthen agricultural construction and contribute to the development of new ecological agriculture. Chen Ruizeng pointed out in his speech that Qilu has created a successful model of "Southern Tea, Northern Introduction," which has refreshed the history of Chinese tea, created a lifeline industry for the poverty alleviation and enrichment of revolutionary old areas, and witnessed Wanqing Tea Industry's ambition to establish an innovative model, link brands, face the country, and be determined to write a wonderful chapter for the prosperity of strong tea. Sun Yunxue offered valuable suggestions on the development and transformation and upgrading of the tea industry in Linyi City and Junan County in his speech. Chen Cuixia pointed out in her speech that in the future, Shandong Zhengshantang and Wanqing brands will continue to fulfill their mission, accelerate independent innovation in new product research and development, brand culture, and new marketing models, and build an asexual tea tree germplasm selection center, a Northern tea tree germplasm research institute, and a tea culture museum, among other things, to shape a model for Northern tea and revitalize Chinese Northern tea with a series of practical actions.

　　Gilding Splendor, Blooming in Quancheng! Wanqing National Operations Center Grand Launch! Liu Jian, Wang Zhiguo, Yang Zuki, Chen Ruizeng, Hou Guoyun, Zhang Xiaohong, Mo Fengling, Ding Libin, Sun Yunxue, Lin Yin, Weng Huarong, and Meng Linggui jointly took the stage to launch the Wanqing National Operations Center.

　　Wanqing Brand Promotion and Wanqing Chinese Northern White Tea Launch

　　At the event, Wanqing brand held a themed promotion and product display.

　　With the support of a foreign model show, the Wanqing product show grandly showcased the full range of Wanqing products in 2019, covering green tea, black tea, and white tea, fully interpreting the ingenuity of Shandong Zhengshantang and Wanqing Tea Industry, and striving to continuously meet the growing consumer demand for full-range and high-quality tea drinks.

　　To celebrate the 70th anniversary of the founding of the People's Republic of China, the inaugural year of the Wanqing brand (2019), and the pioneering year of Wanqing white tea—three significant historical moments converging—Wanqing Tea Industry launched a commemorative white tea: the Wanqing China Northern White Tea First Edition Cake Commemorative Tea. The Wanqing China Northern White Tea was officially launched at the event.

　　At the event, Ms. Hou Guoyun, president of the Shandong Tea Culture Association, gave a historical review titled "Never Forgetting Our Original Aspiration—1956." She unfurled the historical scroll of "Southern Tea, Northern Introduction," vividly portraying the pioneering and innovative image of the older generation of tea people.

　　Wanqing China Northern White Tea No. 1956 Charity Auction Donation

　　To commemorate the "Southern Tea, Northern Introduction" of 1956, a charity auction of Wanqing China Northern White Tea No. 1956 was held. Mr. Zhuang Wenjun, a national auctioneer instructor, Shandong provincial auctioneer instructor, and recipient of the Shandong Provincial Auctioneer Silver Hammer Award, served as the auctioneer. Tea No. 1956 was successfully bid on by the charitable enterprise Longwangfu Tea Industry Co., Ltd. for 160,000 yuan. The proceeds from this auction were donated in their entirety to the Linyi City Charity Federation by Shandong Zhengshantang Tea Industry. This is a demonstration of Shandong Zhengshantang Tea Industry's innovative charitable public welfare activities and its active fulfillment of social responsibilities and contribution to charitable public welfare undertakings.

　　White tea is said to be 'one-year tea, three-year medicine, five-year elixir, seven-year treasure.' Its value appreciates considerably each year if stored! To commemorate the 70th anniversary of the founding of the People's Republic of China, Shandong Zhengshantang offered 70 sets of 280 cakes of the non-circulating edition of China Northern White Tea for a limited-time purchase. The atmosphere was enthusiastic, and the 70 sets of white tea were quickly sold out. Ms. Weng Wenwen, the "White Tea Fairy" from Fujian Shibo, was also invited to give a detailed explanation of the efficacy of white tea.

　　Strategic Cooperation Signing Ceremony with CCTV and Green City Testing

　　At the event, Shandong Zhengshantang signed strategic cooperation agreements with CCTV and Green City Testing. The strategic cooperation with CCTV and Green City Testing has a significant impact and strong driving force on the development of the Wanqing brand and product upgrades. It has given Wanqing Northern Tea wings to soar, serving as a breakthrough point for the company's strategic transformation and brand upgrade. Marketing power, brand power, and product power will all undergo disruptive upgrades and growth!

　　Celebrity Appearance: Ink and Fragrance Blossom at the Wanqing Night

　　During the "Wanqing Night," Lu Shumming, Miao Yu, Gaoshan, and others gave passionate performances, brightening the city of Quancheng.

　　Wanqing's unique 357 brewing method not only allows the beautiful appearance and unique aroma of Wanqing green tea to be fully displayed, but also greatly innovates and enriches the connotation and performance forms of Chinese Northern Tea culture.

　　At the banquet, Meng Linggui, representing Huaye Group, gave a toast. He pointed out that on the journey of revitalizing Northern Tea, Huaye Group is determined to continuously increase investment in the industry, continuously create exemplary Northern Tea, continuously meet the market's yearning and demand for tea culture life, adhere to transformation and upgrading, and innovate. We will make organic tea, healthy tea, and cultural tea that is as pure as the green mountains and rivers! We will adhere to green sharing, enrich the mountains with tea, and enrich farmers with tea, working together with friends from all walks of life to create and share the fruits of the revitalization and development of China's Northern Tea!

　　At the event, congratulatory messages were received from Ms. Chen Hong, president of the China Social Organization Promotion Association and president of the China Association of Ethnic Medicine, and Mr. Liang Guoqing, former executive deputy procurator-general, deputy secretary of the Party group, first-level procurator, vice president of the China Law Society, and executive vice president of the China Procuratorial Society. They expressed their hope that the Wanqing brand will play a greater role in the development of the Northern Tea industry in China, becoming "Wanqing of China, Wanqing of the World." They also commissioned representatives to present calligraphy works to Shandong Zhengshantang and Wanqing Tea Industry. Ms. Zhang Xiaohong, wife of tea master Zhang Tianfu; Mr. Yang Zujie, former president of the China (Fujian) Foreign Trade Center Group, executive president of the Cross-Strait Tea Industry Exchange Association, and president of the Fujian Tea Industry Association; respectively presented a calligraphy work by Zhang Tianfu, "Chinese Tea Etiquette—Simplicity, Purity, Harmony, and Tranquility," and a calligraphy work titled "Exemplary Northern Tea of China" to Shandong Zhengshantang and Wanqing Tea Industry, offering their best wishes.

　　This event also received extensive attention and strong support from major media outlets, including Sina, NetEase, Tencent, Phoenix, China News, Sohu, Toutiao, Jiangxi TV, Shandong TV, Jinan Broadcasting, Linyi TV, Junan TV, Qilu Evening News, Dazhong Daily, Linyi Daily, and China Charity News.